HYBRID MOBILITY


Hybrid Mobility

16–20 June 2024 • Nebrija University, Madrid

The hybrid mobility of the MICENE – MICE Next Evolution project was hosted from 16th to 20th June 2025 at Nebrija University in Madrid, bringing together 16 higher education lecturers, 8 on-site and 8 online, from partner universities and organisations across Europe. This five-day programme marked a key step in the development of the MICENE framework, offering participants the opportunity to experiment in vitro with the MICE Teaching Manual—one of the core intellectual outputs of the project—and to engage in Work-Based Learning (WBL) and Transformational Team Coaching sessions designed to strengthen the future delivery of the new HE curriculum in MICE Management

Objectives of the Mobility

MOBILTY

The hybrid event aimed to:

  • Test and refine the MICENE MICE Teaching Manual, a methodological guide integrating transformational team coaching and work-based teaching, developed to modernise teaching approaches in higher education programmes for the MICE sector.
  • Equip participating lecturers with innovative pedagogical tools, blending managerial, digital and green skills to support the evolution of the MICE industry.
  • Promote a shared transnational teaching framework, harmonising approaches among HEIs from Italy, Spain, Lithuania, Slovenia and Belgium.
  • Strengthen cooperation between universities and MICE-sector stakeholders by consolidating common practices and instructional methods.
  • Prepare lecturers for the upcoming piloting of the MICENE MICE Management Curriculum, which will involve 80 students across four European HEIs

Activity Agenda
Throughout the week, participants took part in hands-on sessions, collaborative workshops and practical testing of the teaching methodologies and tools developed in the project. Below is an overview of the main activities:

Monday, 16th June

  • Opening session and introduction to the MICENE project vision.
  • Presentation of the MICE Teaching Manual and its methodological foundations: transformational team coaching, experiential learning and WBL.

Tuesday, 17th June

  • In-vitro testing of coaching approaches to strengthen team dynamics within learning environments.
  • Group work on how to integrate managerial, digital and green competencies into course delivery.

Wednesday, 18th June

  • Application of WBL methodologies to real-case scenarios from the MICE sector.
  • Exploration of strategies to connect HE learning with companies for as-is/to-be analyses.

Thursday, 19th June

  • Simulation of learning activities using the MICENE Teaching Manual.
  • Peer-review and refinement of the tools through feedback sessions among participants.

Friday, 20th June

  • Final workshop for consolidating insights and identifying improvements.
  • Discussion on the upcoming piloting phase, implementation timeline and actions required for integration into national HE systems.
  • Closing session and certification of participation.

MICE

NEXT EVOLUTION

Contact US

DEMI – UNINA
• Address: Via Cintia, 21, Naples, ITALY
• Phone: +39 081675370
• Email: valentina.dellacorte@unina.it

Conform Scarl
• Address: Collina Liguorini, snc – 83100 Avellino (IT)
• Phone: +39 0825.1805405
• Email: internazionale@conform.it

Vilnius Gediminas Technical University
• Address: Saulėtekio al. 11, Vilnius, 10223 Vilniaus m. sav., LITHUANIA
• Phone: +370 5 274 5030
• Email: renata.korsakiene@vilniustech.lt; laima.jeseviciute-ufartiene@vilniustech.lt

Lithuanian Association of Meetings and Events
• Address: Žirmūnu str. 15-69, LT-09103 Vilnius, LITHUANIA
• Phone: +37 069955636
• Email: info@lkra.lt Jolanta Beniulienė, Chairperson of the Board (jolanta@lkta.lt)

University of Maribor
• Address: University of Maribor, Faculty of Economics and Business, Razlagova 14, 2000 Maribor, SLOVENIA
• Phone: EPF +386 (0)2 22 90 200, +386 (0) 2 22 90 223
• Email: epf@um.si, raziskovanje.epf@um.si

Maribor Tourist Board
• Address: Tkalski prehod 4, 2000 Maribor, SLOVENIA
• Phone: +386 2 234 66 00
• Email: vesna.horvat@maribor.si; natasa.jancar@maribor.si

Nebrija University
• Address: C. del Hostal, 28248 Hoyo de Manzanares, Madrid, SPAIN
• Phone: +34 900 321 322
• Email: fnavarro@nebrija.es

EFMD AISBL
• Address: Rue Gachard 88 – box 3, 1050 Brussels, BELGIUM
• Phone: +32 26290810
• Email: projects@efmdglobal.org